finishing reviewing notes of 'rework'

articles/dev/2019-10-05-rework.md

@@ -46,4 +46,40 @@ Divide stuffs into smaller problems, until you're able to deal with them. Simply
 
 Make tiny decisions. They are simpler to change, as the more steam you put into going in one direction, the harder is is to change. "Small decisions" = "no big penalties if you mess up". And you can accomplish these things and build on. Then you get goind to the next one. (p. 130)
 
-[to be continued...]
+Blindly copying things is usually nefarious; you skip understanding, and understanding is how you grow. (p. 135) -> Don't copy! Be influenced, but don't steal.
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+Do less than your competitors: solve the simple problems and leave the hairy, difficult, nasty problems to someone else. Advantages: less maintenance, cheaper, lighter. Some things win fans just because they only do simple things and do it well. (p. 144)
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+Focus on you instead of them. What's the point of worriying for things you don't control ? Focus on your competitors and you'll become reactionary instead of visionary (p. 147). Even if you win up losing, it's better to go down fighting for what you belive in instead of of just imitating others.
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+**Say no by default**. Deal with the brief discomfort of confrontation up front and avoid the long-term regrets. Just be honest.
+
+Let your latest ideas cool off for a while first. It avoid confusing enthusiasm with priority. Let write them down and park them for a few days. Then, evaluate their actual priority with calm mind. (p. 159)
+
+Build an audience : 
+* Tweet, tag, make videos, speak, write, whatever.
+* Out-teach the competition
+* Write cookbooks - tell other people about how you operate - informative, educational and promotions.
+
+It's ok if it's not perfect - you might not seem as professional, but you will seem a lot more genuine. (p. 183)
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+Everything is marketing: sending email, aswering the phone, error message, invoicing, every word you write, every time someone use your product. (p. 193)
+
+Do it yourself first: never hire anyone to do a job until you've tried to do it yourself first. That allows you to : 
+* Understand how it works, 
+* for a better supervision
+* for a better management.
+
+"We run with the ball as far we could before handing it off. That way, we knew what we were looking for [once we did decide to hire]". (p. 201)
+
+If anything goes bad, tell it. Don't hide it under the rug. People will respect you more if you are open, honest, public and responsive during a crisis. "No comment is not an option". (p. 231)
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+Decisions are temporary. Don't make up problems you don't have yet. It's not a problem until it's a **real** problem. Most of the things you worry about never happen anyway. [...] pay attention to today and worry about later when it gets here, otherwise you'll waster energy, time and money, fixation on problems that may never materialize. (p. 251)
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+"What do you gain when you ban employees from visiting a social network or Youtube ? Nothing. That time doesn't magically convert to work. They will just find some other diversion." (p. 255) Look at the cost and you quickly realize that failing to trust your employees is awfully expensive.
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+"If you want something done, ask the busiest person you know" (p. 258)
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